Wednesday, 31 March 2010

EVALUATION Question 4.

During this project I used a number of new media technology which expanded my knowledge and also helped me greatly.

For instance, Youtube was a massive asset at the beginning of the project when I was able to look at a wide variety of videos in order to decide what feel and style I wanted my video to have, I looked at videos from a range of artists from Blur to At The Drive-In. Something else which was essiental on helping me decide what sort of artists I wanted to use was Glogster, here I was able to make my tastes appear on screen as a sort of visual memo on the bands I wanted my band to be influenced from.

When it came to creating my poster and digi-pack I was extremely grateful to have access to Photoshop and this project allowed to hone my Photoshop skills and learn a lot more about the program. For instance, when designing my digi-pack, I had to crop, cut and saturate the images I used in order to get the look I wanted, and with saturating being something I previously knew nothing of I'm glad I'm now aware of how useful it can be. The same goes for the poster, I was able to use the eyedropper tool to get a certain colour from one image and use it for the text colour.

Finally, when it came to editing, iMovie became my new best friend. I was taught how to use the basic features of it and soon enough I was learning how to add effects and text which could possibly be used on my music video. iMovie allowed me to implement fast cuts, text and a range of other techniques which greatly improved my music video.

EVALUATION Question 3.

After screening my initial music video to an audience I was giving a number of helpful, constructive, criticism in order to improve the piece.

One point was that the video may be to short and could need something extra to prolong the screen time. This seemed logical to me and so I decided to include a 10 second segment at the start of the video which builds up to the start of the music, I found this helpful as it also gives the audience time to take in each member of the band as the segment is a longshot of the band entering a room and putting on their instruments before crashing into the song in a series of fast cuts.

Another point was that i needed more shots of the video diary footage included in the video as the cuts were not really fast enough and were not keeping up with the pace of the song. I totally agreed with this statement and so I filmed some more footage to include and make my video more interesting to watch.

EVALUATION Question 2.

2. My digipack and poster work well with my music video. I think they go together well as they keep up the image I was trying to promote with the band, down to earth, accessible. For instance, the poster, while plain, is eye catching and contains all the important information needed and there are no mainstream gimmicks used to get sales, enforcing the idependant approach the band have.

This is the same with the digipack, as mentioned earlier it was actually designed by a member of the band tieing in with the "do it yourself" attitude the band have reflective of the video diary segments included in their music video.

EVALUATION Question 1.

1. My music video challenges the forms and conventions of popular music by not making my artists objects of desire for the audience to feast on, for example 'The Pussycat Dolls'. Instead I have chosen to advertise my artists in a slightly artistic, contempory fashion while still promoting the members of the band to the audience. I have done this by essentially splitting my music video into two parts, one being performance, and the other being a narrative/insight into the band members. The performance part allows the audience to see how they perform and play together as a band while the other parts attempt to establish a connection from the screen to the audience. For instance, there are shots showing members of the band in a cafe, drinking tea, or just sitting down having a laugh and a joke, this is meant to convey a sort of video diary and inform the audience that the band are not some "higher than heaven" superstars.